Taste the magic

Adding a kick to your favorite dishes while addressing historic misconceptions about monosodium glutamate (MSG)

Our mission is twofold: to reintroduce MSG as a healthy and flavor-enhancing ingredient and to craft premium spice blends that bring vibrancy to your kitchen and dining room.

Who we are

“NO MSG ADDED” - whether on the front of a restaurant menu or the back of a sauce jar… we’ve all seen the advertisement. 

But did you know that modern science has proved, time and time again, that MSG is safe to consume? And by the way, it’s delicious! Monosodium glutamate (mono = one, sodium = salt, glutamate = amino acid; MSG) is the sodium salt of glutamic acid, an amino acid that occurs naturally in many foods. In non-sciency terms… MSG is a natural plant-based compound found in many common foods such as tomatoes, cheese, and mushrooms. 

We can’t wait for you to give our spice blends a try!

What’s the deal with MSG?

Magic MSG spice blends

Contact us

We’re in a pre-launch! Want to sign up for updates? Want to learn more about MSG? Want to share an idea?

Fill out some info and we will be in touch shortly. We can’t wait to hear from you!